I'm Nicole Palacio. I’ve spent over a decade crafting partnerships with companies and communities in industries ranging from the Arts, Real Estate, Music, Event Production, and Outdoor Advertising. Together we developed ideas to convey a brand message via experiences - real connections in real places. This is my talent.
A native to Los Angeles, I’ve resided everywhere from USC to West Hollywood to Venice Beach to Downtown, all while working across 6 continents, connecting people and places that compose an international tapestry. This commitment to the local with an influence of the global has proved a tremendous asset in trend-spotting, understanding culture, and in creating a rich network. This is my passion.
I’ve combined my talent and my passion into a professional practice of place-making and forging smart alliances. I support the efforts of like-minded properties and platforms by designing meaningful programs that attract and engage both influential communities and complementary local-to-national corporate, non-profit, media partners, and personalities.
Thank you for taking the time to review my work.
CONSULTANT, PARTNERSHIP MARKETING
BIEDERMAN REDEVELOPMENT VENTURES
JULY 2018 - PRESENT
Oversight of sponsorship sales initiative for Saleforce Park, Downtown San Francisco’s newest $2b and 5.5 acre outdoor space, located on top of the Transbay Transit Center, which is the ‘Grand Central Station of the West”
Awareness and sales outreach to 125+ local and national agencies in public relations, experiential, and event production companies active in San Francisco
Awareness and sales outreach to 100+ local and national brands in the categories of fashion & beauty, health & hospital, insurance, banking, food & beverage, tech, universities, arts & culture, beer & wine, and media
Ideation of amenities, signage, and events available to potential Sponsors
Creation and copy-writing of partnership marketing deck and promotional material for the Salesforce Park’s signature event programming and amenity sponsorship
senior DIRECTOR, STRATEGIC ALLIANCES & ENTERTAINMENT
OCTOBER 2011 - APRIL 2017
Identified and developed alliances with brands and media for real estate development and hospitality firm Caruso, whose celebrated lifestyle destinations include The Grove and The Americana at Brand. Known for service and style, Caruso owns and operates 15 properties in Southern California that attract 45M+ annual visitors.
Pitched and implemented partnership programs that included sponsorship of property events and amenities, pop-up retail or product sampling shops, experiential marketing activations, and onsite OOH advertising programs
Executed 275+ partnership programs with brands like Coca-Cola, Uber, Nordstrom, Conde Nast, Nespresso, Kraft, Sephora, Citibank, Rayban, Fiat, Samsung, LA Philharmonic, Pernod Ricard, and Netflix
Responsible for generating up to $1M in brand partnership revenues annually, equating to $5M+ in revenues for Caruso during tenure
Serviced 150+ retail and dining tenants, like Barnes & Noble, Nike, Sephora, and Shake Shack, that sought to drive traffic to their doors via advertising or events on Caruso properties
Identified and implemented new advertising revenue streams, like digital screens in the property lobbies and valet ticket branding, which equated to an additional $2.3M in new revenues
Developed and produced property events designed to enhance the guest experience and to attract media and brand sponsors, like Teen Vogue’s Back to School Saturday at The Grove and Brand Blvd Block Party in Glendale. Experienced in the production of concerts, fashion shows, film screenings, food festivals, and other entertainment experiences
Founding Executive Mentor for Operation Progress, Caruso-funded initiative designed to improve community and police relations in Watts, CA
outdoor advertising SALES DIRECTOR
JANUARY 2008 - OCTOBER 2011
Founding member of independent outdoor advertising vendor with national media assets, offices in LA and NYC, and $5M+ dollars in annual billings
Established a network of media buyers, planners, and brand direct clients across the country, which resulted in actively pitching and servicing over 40 accounts and in a steady 30% increase in sales annually
Participated in pitches for acquiring new OOH advertising inventory from both private and civic property owners
Directed creation and maintenance of all marketing tools, such as databases, media decks, website, e-newsletters, and client events
Founded a creative collective of both established and emerging electronic musicians & producers working globally
Incubated artist growth through management of performance initiatives, public relations, music licensing & publishing, artwork & photography, collaborations, business affairs, and professional wellness
Muisca currently works with 12 artists living in different 6 countries. In 2018, Muisca artists conducted a collective 150+ performances on 50+ countries and collaborated with global brands such as Adult Swim, Grand Theft Auto, and Red Bull
FOUNDER & DIRECTOR
JANUARY 2008 - PRESENT
Bachelor of Science in Music with a minor emphasis in Business Administration
University of Southern California, Los Angeles, CA
Graduating Class of 2003 with overall G.P.A. 3.75
Excellent proficiency in spoken and written Spanish